VERONICA BUXTON

619 West California Way

Woodside, CA  94062

CONTACT: 1.650.863.0433 ...... Click to email

 

" Veronica has an amazing ability to solve complex branding problems ... to get to the root of the issue and keep this in the

context of what a brand/client thinks they need vs. what they actually need. She is also a master at developing the thinking

and communication to get the point across to senior management and make something happen. She has been a great thought

partner for me."

Jack Calhoun
President
Banana Republic

Summary

Seasoned marketing and advertising professional experienced in strategic planning, account planning and brand development and  in categories such as:

 

financial services            apparel                    spirits                   software            consumer electronics

packaged goods                food                personal care                energy                telecommunications                                                                                                    

 

Things I’ve Done

    • Contributed to the growth and success of West Coast office of major communications company Foote Cone & Belding as

    member of senior management team and head of new business development. 

    • Established and ran independent consulting firm on strength of reputation in the advertising community, serving blue

    chip clients and small boutique agencies, providing brand development and strategic planning services.

    • Excel at troubleshooting brand growth issues, launches and restages.

    • Have trained and coached junior managers with great success.

    • Exceptionally strong communications, presentation and sales skills.

   • Agile thought partner

Places I’ve Worked

    1995-2008      Buxton Consulting      (Woodside, CA)

    Independent consulting firm, providing marketing communications planning, brand development, and

    strategic services to a wide range of clients.

Consultancy Clients

    Intuit

    Strategic planning for initial marketing of new Quicken product (financial services)

    Wells Fargo

    Developed internal presentation making the case for reorganization and reallocation of marketing funds

    Visa

    Developed partner promotional programs for internal Visa  consulting group for presentation to top tier member banks

    Transamerica

    Developed brand strategy for launch of new mutual fund family

    Dreyfus

    Supervised development of mutual fund family brand strategy and provided ongoing strategic planning services

    Key Asset Managment

    Developed comprehensive strategic recommendations for operational streamlining of this institutional investment group

    Viansa Winery

     Provided overview of direct marketing opportunities for Viansa’s wine club program

    Santana Row

    Developed brand positioning for new model of retail/residential development based on European village.

    Proctor & Gamble

    Wrote marketing/advertising “Best Practices” content for software “knowledge resource center”  -- Emmperative -- which

    marketed Proctor & Gamble intellectual properties (marketing processes)

    Charles Schwab

    Senior level brand strategic counsel to Executive Vice President of Advertising and Brand Development.

    Wrote Master Brand “manifesto”, Brand Voice and collateral to reinforce a redirected brand positioning for Schwab.                           

    Lifemark Group

    Developed brand positioning, brand voice and supervised execution of launch of new company providing end-of-life services

    through facilities in the Bay Area. Included naming and further brand architecture development, development of ancillary

    lines of revenue, all marketing materials, including advertising and collateral, PR web design supervision.

    MiFund.com

    Brand positioning for web-based mutual fund B2B trading platform for European market.

    WebTV (Microsoft)

    Strategy and brand development for launch of new service in category of enhanced television services - DVR              .

    NetObjects

    Brand positioning, strategy development and advertising creative direction for B2B web services.

    Blue Cross/Blue Shield

    Strategic brand planning and new business development and opportunities

    EnergyConnect

    Developed brand strategy, positioning and marketing planning for new player in the energy demand-response environment

    Provide on-going strategic direction for implementation across web/sales collateral and support and other marketing efforts

   Shaklee

    New product development

    StorageTek

    Performed and supervised agency search

Agency Consulting Sampler

    JBrown San Francisco(Grey Advertising)

    JWT San Francisco

    Red Advertising

   Wayfinder Response Marketing

Other Places I’ve Worked

1982-1995      Foote Cone & Belding      (San Francisco)

Senior Vice President, Group Management Supervisor (as well as working at various management levels) on a wide  range of accounts.

   

   S.C. Johnson personal care products

   California Raisin Advisory Board (Dancing Raisins)

    Pacific Bell (corporate, business, residence; AT&T divestiture)

    Ballantine's Scotch (Clio-winner)

    Janus Mutual Funds (product launch)

    Dreyer's Grand Ice Cream

    Mervyn's (re-stage)

   Levi Strauss & Co. (branding projects)

    Clorox (marketing process initiatives)

 

1979-1982      Foote Cone & Belding      (New York)

    Junior level account management positions on Western Electric consumer telephone products, Frito Lay Grandma's Cookies and Single Serve Snacks, and Arnold/Oroweat brands

1977-1979      Wilton, Coombs & Colnett Advertising      (San Francisco)

    Copywriter, Account Executive on Hewlett-Packard international, American Microsystems (memory chips) and various retail accounts.

Education

    Masters Business Administration (Global Marketing), American Graduate School of International Management (Thunderbird).

    Bachelor of Arts, California State University, Fresno + University of Redlands + University of Poitiers. Majors in French

    and Journalism.

Professional Associations

    Serve on Advisory Board for SF direct marketing agency

Things I Like to Do

    I have a passion for drawing and oil painting.
    I am fluent in French and converse in Italian.