Veronica Buxton
Credentials
Veronica Buxton
Credentials
VERONICA BUXTON
619 West California Way
Woodside, CA 94062
CONTACT: 1.650.863.0433 ...... Click to email
" Veronica has an amazing ability to solve complex branding problems ... to get to the root of the issue and keep this in the
context of what a brand/client thinks they need vs. what they actually need. She is also a master at developing the thinking
and communication to get the point across to senior management and make something happen. She has been a great thought
partner for me."
Jack Calhoun
President
Banana Republic
Summary
Seasoned marketing and advertising professional experienced in strategic planning, account planning and brand development and in categories such as:
financial services apparel spirits software consumer electronics
packaged goods food personal care energy telecommunications
Things I’ve Done
• Contributed to the growth and success of West Coast office of major communications company Foote Cone & Belding as
member of senior management team and head of new business development.
• Established and ran independent consulting firm on strength of reputation in the advertising community, serving blue
chip clients and small boutique agencies, providing brand development and strategic planning services.
• Excel at troubleshooting brand growth issues, launches and restages.
• Have trained and coached junior managers with great success.
• Exceptionally strong communications, presentation and sales skills.
• Agile thought partner
Places I’ve Worked
1995-2008 Buxton Consulting (Woodside, CA)
Independent consulting firm, providing marketing communications planning, brand development, and
strategic services to a wide range of clients.
Consultancy Clients
Intuit
Strategic planning for initial marketing of new Quicken product (financial services)
Wells Fargo
Developed internal presentation making the case for reorganization and reallocation of marketing funds
Visa
Developed partner promotional programs for internal Visa consulting group for presentation to top tier member banks
Transamerica
Developed brand strategy for launch of new mutual fund family
Dreyfus
Supervised development of mutual fund family brand strategy and provided ongoing strategic planning services
Key Asset Managment
Developed comprehensive strategic recommendations for operational streamlining of this institutional investment group
Viansa Winery
Provided overview of direct marketing opportunities for Viansa’s wine club program
Santana Row
Developed brand positioning for new model of retail/residential development based on European village.
Proctor & Gamble
Wrote marketing/advertising “Best Practices” content for software “knowledge resource center” -- Emmperative -- which
marketed Proctor & Gamble intellectual properties (marketing processes)
Charles Schwab
Senior level brand strategic counsel to Executive Vice President of Advertising and Brand Development.
Wrote Master Brand “manifesto”, Brand Voice and collateral to reinforce a redirected brand positioning for Schwab.
Lifemark Group
Developed brand positioning, brand voice and supervised execution of launch of new company providing end-of-life services
through facilities in the Bay Area. Included naming and further brand architecture development, development of ancillary
lines of revenue, all marketing materials, including advertising and collateral, PR web design supervision.
MiFund.com
Brand positioning for web-based mutual fund B2B trading platform for European market.
WebTV (Microsoft)
Strategy and brand development for launch of new service in category of enhanced television services - DVR .
NetObjects
Brand positioning, strategy development and advertising creative direction for B2B web services.
Blue Cross/Blue Shield
Strategic brand planning and new business development and opportunities
EnergyConnect
Developed brand strategy, positioning and marketing planning for new player in the energy demand-response environment
Provide on-going strategic direction for implementation across web/sales collateral and support and other marketing efforts
Shaklee
New product development
StorageTek
Performed and supervised agency search
Agency Consulting Sampler
JBrown San Francisco(Grey Advertising)
JWT San Francisco
Red Advertising
Wayfinder Response Marketing
Other Places I’ve Worked
1982-1995 Foote Cone & Belding (San Francisco)
Senior Vice President, Group Management Supervisor (as well as working at various management levels) on a wide range of accounts.
S.C. Johnson personal care products
California Raisin Advisory Board (Dancing Raisins)
Pacific Bell (corporate, business, residence; AT&T divestiture)
Ballantine's Scotch (Clio-winner)
Janus Mutual Funds (product launch)
Dreyer's Grand Ice Cream
Mervyn's (re-stage)
Levi Strauss & Co. (branding projects)
Clorox (marketing process initiatives)
1979-1982 Foote Cone & Belding (New York)
Junior level account management positions on Western Electric consumer telephone products, Frito Lay Grandma's Cookies and Single Serve Snacks, and Arnold/Oroweat brands
1977-1979 Wilton, Coombs & Colnett Advertising (San Francisco)
Copywriter, Account Executive on Hewlett-Packard international, American Microsystems (memory chips) and various retail accounts.
Education
Masters Business Administration (Global Marketing), American Graduate School of International Management (Thunderbird).
Bachelor of Arts, California State University, Fresno + University of Redlands + University of Poitiers. Majors in French
and Journalism.
Professional Associations
Serve on Advisory Board for SF direct marketing agency
Things I Like to Do
I have a passion for drawing and oil painting.
I am fluent in French and converse in Italian.